Frame it as the scandal it is. Re-define the “Drill Baby, Drill” the phenomena that is has become. Use ThinkProgress.org’s phrasing ”Drill Baby, Drill Scandal”. Call it “Sex, Drugs, Oil”. It doesn’t matter (though please avoid using anything with the ‘gate’ suffix. It’s terribly uncreative and overused).
Relentlessly.pound.this.into.the.public’s.head.
Instead of Democrats caving and joining in to support ‘limited’ domestic drilling, use the gift that is the “Sex, Drugs, Oil” scandal that 8 years of Bush de-regulation has created.
